Chelsea is a lively neighborhood in NYC which our designer & founder was named after. We’re inspired by the timelessness of art and fashion in the spirit of Chelsea, and decided to bring Chelsea out of NYC in our fashion and collections.

Novelle is inspired by the idea of being Novel, or living your life as if every phase were a chapter in your grand story. Novelle is also inspired by the area of NoVA, or Northern Virginia, a place where Chelsea shined with friends she adored, and the first place she found success and independence as a young woman.